- hard sell
- nounforceful and insistent advertising• Hypernyms: ↑advertising, ↑publicizing
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noun: aggressive high-pressure selling or salesmanship — often used with theeveryone had keyed himself up to the hard sell — Business Week
— compare soft sell* * *
a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).[1950-55, Amer.]* * *
hard sell nounAn aggressive and insistent method of promoting, advertising or selling• • •Main Entry: ↑hard* * *
hard sell UK US noun [singular]a method of selling in which someone tries very hard to persuade customers to buy somethingSee also: soft sell* * *
hard sell,Informal.1. forceful and aggressive sales techniques; high-pressure salesmanship: »A company chairman…started a conference of big businessmen with a warning against overusing the hard sell (Observer).
2. a difficult task of persuasion.–v.t.to sell with forceful and aggressive techniques.–adj.forceful and aggressive.–hard´-sell´er, noun.* * *
n. a policy or technique of aggressive salesmanship or advertisingthey invited 1,000 participants and gave them the hard sell
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noun [singular]1 : an aggressive way of selling something— usually used with theHe gives every customer the hard sell.
compare ↑soft sell2 US : something that is difficult to sell : something that others are not willing or likely to acceptSuch an expensive project will be a hard sell during these slow economic times.
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a method of selling that puts a lot of pressure on the customer to buy•
Their salesmen are trained to go for the hard sell.
Useful english dictionary. 2012.